MADRID, Toyota celebrated the delivery of the 20 million units in Europe, an achievement which achieved success in just 10 years after record sales of 10 million units in the Blue Continent. Toyota entered the European market for the first time in 1963 by sending the Toyota Crown model 190 to their distributors in Denmark.Currently, Toyota is one of the largest automotive manufacturers in Europe, with a nine factories that produce cars, engines, and transmission, research and development, design, and training centers. Toyota to invest 1.2 billion euros and employs 3,000 people in Europe.
Toyota's first production in Europe started in 1992 in the UK with the opening of Burnaston plant and engine plant in Deeside, North Wales. Britain remains one of the strongest markets for Toyota, and since sales started 1965, more than 2.7 million cars were sold here.
Investment continues to grow. Most recently, Toyota's Auris makes the Burnaston production center hybrids using gasoline engines produced in Deeside.
Cars that go on record to-20 million production is a Toyota Verso 2.0 D-4D made in Adapazari plant in Turkey. This car was handed over to Gabriel Jimenez, buyers from Madrid, Spain, in a celebration party at the office of Toyota Spain (TES). The celebration was attended by Miguel Fonseca as Vice President of Sales and Marketing for Toyota Motor Europe and Orhan Özer as President and CEO of Toyota Motor Manufacturers Turkey.
Source: TOYOTA
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